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UPDATED 1 Sept: The EI library in London is temporarily closed to the public, as a precautionary measure in light of the ongoing COVID-19 situation. The Knowledge Service will still be answering email queries via email , or via live chats during working hours (09:15-17:00 GMT). Our e-library is always open for members here: eLibrary , for full-text access to over 200 e-books and millions of articles. Thank you for your patience.
Surviving in a difficult business environment. Tony Wood, Global Marketing Manager for IBM Chemical & Petroleum Industries. Petroleum Review, Retail Marketing Survey, March 2003, pp 42-46.
How fuel retailers can compete successfully to meet customer expectations, create loyalty and at the same time deliver shareholder value.
Abstract details
Journal title: Petroleum Review - Retail Marketing Survey
Subjects: Environment, Economics, business and commerce, Retail and marketing, Chemical and petrochemical, Wood and wood products, Fuelwood, wood residues and by-products, Petroleum products