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Fuel retailing, Fuel management; Fleet fuelling. Matt Tormollen. Petroleum Review, Retail Marketing Survey, March 2009, P 26-27.

For companies that rely on fuel as a business enabler, 2008 will be remembered as a year of unprecedented highs, lows and unpredictability. As the industry looks forward to 2009 and beyond, the critical issue is not whether prices will consistently rise or fall, but managing and, where possible, capitalising on the price volatility that is the new reality. It is inevitable that the global economic turmoil will create winners and losers in the fleet/haulier sector, as in all other markets. However, companies with comprehensive approaches to their fuel programmes can predict and control this critical operating cost and provide themselves a much needed competitive edge, writes FuelQuest CEO Matt Tormollen.
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