Forecourts, C-store: Fuelling shopper needs. Tom Fender. Petroleum Review, Retail Marketing Survey, March 2005, pp 36-37.
With 86 identifiable petrol forecourt brands trading in the UK that have three or more sites, the emphasis on satisfying current and future shopper needs is greater now than ever, even with the decreasing forecourt numbers. Tom Fender, Managing Director of Harris International Marketing (HIM) - which undertakes shopper surveys as part of its Convenience Tracking Programme (CTP) partnership - reports.