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Retailing, analysis: Strategies for success in European retail. Stephen Brooks. Petroleum Review, Retail Marketing Survey, March 2004, pp 22-23.

Wood Mackenzie Consultants, in association with Catalist, last year undertook a major study into the comparative profitability of the fuels retailing sector, as measured by net cash margin, across 11 countries in Western Europe and between the key oil company players involved. Stephen Brooks, Downstream Consultant with Wood Mackenzie reports on some key findings.

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