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Forecourts, CRM: Embracing customer relationship management. Anne Marie Davis. Petroleum Review, Retail Marketing Survey, March 2004, pp 20-21.

Fuel retailers must embrace customer relationship management (CRM) practices in order to secure their share of the growing forecourt convenience market in 2004, writes Anne Marie Davis, Senior Analyst, Datamonitor.

Abstract details

Journal title: Petroleum Review

Keywords: Forecourts -

Subjects: Energy efficiency - Energy consumption - Management and commerce - Filling stations - Retail and marketing -

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