Info!
UPDATED 1 Sept: The EI library in London is temporarily closed to the public, as a precautionary measure in light of the ongoing COVID-19 situation. From 1 September, the library will be staffed Tuesday-Thursday, meaning some services including loans of hard copy materials can resume. The Knowledge Service will still be answering email queries via email , or via live chats during working hours (09:15-17:00 GMT). Our e-library is always open for members here: eLibrary , for full-text access to over 200 e-books and millions of articles. Thank you for your patience.

Forecourts, CRM: Embracing customer relationship management. Anne Marie Davis. Petroleum Review, Retail Marketing Survey, March 2004, pp 20-21.

Fuel retailers must embrace customer relationship management (CRM) practices in order to secure their share of the growing forecourt convenience market in 2004, writes Anne Marie Davis, Senior Analyst, Datamonitor.

Abstract details


Journal title: Petroleum Review

Keywords: Forecourts -

Subjects: Energy efficiency - Energy consumption - Management and commerce - Filling stations - Retail and marketing -

Please login to save this item