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UPDATED 1 Sept: The EI library in London is temporarily closed to the public, as a precautionary measure in light of the ongoing COVID-19 situation. The Knowledge Service will still be answering email queries via email , or via live chats during working hours (09:15-17:00 GMT). Our e-library is always open for members here: eLibrary , for full-text access to over 200 e-books and millions of articles. Thank you for your patience.
Forecourts, loyalty schemes: Q8 brings a fresh approach to loyalty promotion. Ian Rose. Petroleum Review, Retail Marketing Survey, March 2002, pp 20.
Q8GO is the customer loyalty scheme available at over 200 Kuwait Petroleum GB (Q8) company-owned and dealer forecourts across the UK. Bringing a fresh approach to loyalty on the forecourt, it now boasts a loyal customer following with over 170,000 registered users, writes Ian Rose, Marketing Manager-Retail.
Abstract details
Journal title: Petroleum Review
Keywords: Forecourts
Subjects: Skills, education and training, Retail and marketing, Filling stations, Crude oil, Petroleum products
