Forecourts, loyalty schemes: Q8 brings a fresh approach to loyalty promotion. Ian Rose. Petroleum Review, Retail Marketing Survey, March 2002, pp 20.

Q8GO is the customer loyalty scheme available at over 200 Kuwait Petroleum GB (Q8) company-owned and dealer forecourts across the UK. Bringing a fresh approach to loyalty on the forecourt, it now boasts a loyal customer following with over 170,000 registered users, writes Ian Rose, Marketing Manager-Retail.

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