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UPDATED 1 Sept: The EI library in London is temporarily closed to the public, as a precautionary measure in light of the ongoing COVID-19 situation. The Knowledge Service will still be answering email queries via email , or via live chats during working hours (09:15-17:00 GMT). Our e-library is always open for members here: eLibrary , for full-text access to over 200 e-books and millions of articles. Thank you for your patience.
Forecourts, loyalty cards: Lessons in loyalty. Mike Phillips. Petroleum Review, Retail Marketing Survey, March 2002, pp 16-18.
Service station forecourts represent one of the traditional retail environments for the use of customer loyalty schemes, but their impact has waned considerably in recent years. Mike Phillips of Datamonitor explains how forecourt operators need to change the focus of such programmes in the future in order to ensure that they don’t become ineffectual cost burdens.
Abstract details
Journal title: Petroleum Review
Keywords: Forecourts
Subjects: Skills, education and training, Retail and marketing, Filling stations, Petroleum products
