Forecourts, loyalty cards: Lessons in loyalty. Mike Phillips. Petroleum Review, Retail Marketing Survey, March 2002, pp 16-18.
Service station forecourts represent one of the traditional retail environments for the use of customer loyalty schemes, but their impact has waned considerably in recent years. Mike Phillips of Datamonitor explains how forecourt operators need to change the focus of such programmes in the future in order to ensure that they don’t become ineffectual cost burdens.