Diffusion of advanced stimulation technology [AST] in the petroleum industry---a case history. Anon. JPT, March 1998, 50(3), 32, 34, 35. (Synopsis SPE paper 38826).

The project background, technology utilization, and technology-transfer barriers are discussed. Details are outlined of the aggressive technology-transfer programme initiated in 1995 by the Gas Research Institute to deploy innovations to the natural gas industry. Three critical issues being identified for success---understanding the decision-making process of the pragmatist, developing case histories/references from within the pragmatist adopter category; and combining innovations into a technology cluster that could be adopted by the pragmatist and followers more easily.

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