Selling Solar

The diffusion of renewable energy in emerging markets
The author suggests that to solve the climate crisis, the world must make a wholesale shift to renewable energy technologies. With the huge growth in emerging markets this takes on greater urgency. The challenges and opportunities are immense. The book considers how such a shift can happen and focuses on solar photovoltaics showing how, at the start of the 21st century, this promising technology began to expand rapidly in select emerging markets. The author shows how entrepreneurs affected profound technological change not just through the solar systems but through the example they set to both new market entrants and policymakers.

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