JET launches JET Ultra new dual premium fuels range

JET has completed the UK roll-out of its new dual range of JET Ultra premium fuels, which includes JET Ultra premium unleaded and JET Ultra premium diesel. The company is also trialling a pole sign to display all four fuel grade prices as one of a number of innovative forecourt design elements that are part of JET’s new image pilot.

Oliver Müller, Retail Business Manager at Phillips 66 Limited, comments: ‘Introducing an attractive and recognisable premium fuels offering was one of our main objectives for 2019. We commissioned independent consumer research, which showed that there is a willingness among consumers to try a new brand of premium fuels. We wanted to tap into this opportunity and provide our dealers with a premium fuel product offering which not only complements their existing fuels mix, but also puts them in a stronger position with their customer base.’

JET Ultra premium fuels are specially designed to deep-clean dirty engines and prevent deposits from building up, also coating vital engine parts in a protective film to prevent deposits from collecting in the first place.

Photo: JET/Phillips 66