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Esso launches Synergy Fuels in the UK
Esso officially launched Synergy Fuels in the UK with a star-studded event at the UnderGlobe venue in London in late September. A number of forecourts around the country are already featuring the brand new Synergy look. According to Esso, the update makes it easier to identify grade labels; provides a brighter and more comfortable layout and lighting; convenient, easy-to-use technology; and an enhanced Esso Synergy customer service experience. During the night, attendees saw a series of bespoke performances by Britain’s Got Talent dance troupe UDI and the premiere of a revamped version from acclaimed War of the Worlds composer Jeff Wayne whose Tiger theme was the sound track to the well-known Esso adverts in the 1970s and 1980s. Jensen Button, 2009 Formula One World Champion, also attended the event.
