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New Energy World magazine logo
New Energy World magazine logo
ISSN 2753-7757 (Online)

The green gold rush

7/2/2024

8 min read

Feature

Row of floating wind turbines heading into distance Photo: Iberdrola
Iberdrola’s East Anglia One wind farm in the North Sea, commissioned in 2020, consists of 102 turbines with generation capacity of 714 MW

Photo: Iberdrola

In the rapidly evolving world of global energy, the burgeoning interest and investments flooding into renewable energy signal a seismic shift in how nations, corporations and investors approach energy generation and consumption. As traditional energy sources face growing environmental, economic and social scrutiny, renewable energy has ascended to the forefront of investment opportunities, particularly in Europe, reports Sara Siddeeq.

Europe’s rapidly transforming landscape of renewable energy investments is driven by a confluence of technological advancements, market dynamics and progressive policy frameworks. The current investment trends indicate a clear shift towards innovative technologies and sectors that promise sustainability coupled with profitability.

 

Technologically, the focus is expanding beyond traditional renewables like wind and solar power. Cutting-edge developments in energy storage, smart grid technologies and bioenergy are attracting significant investments. For instance, the emergence of battery storage solutions is revolutionising the way energy is stored and distributed, mitigating the intermittency issues associated with solar and wind energy. Similarly, investments in smart grids, such as the Smart Grid Gotland project in Sweden, are facilitating more efficient energy management and distribution, further bolstering the renewable sector’s robustness.

 

The market dynamics are equally influential. Decreasing costs and improving efficiencies of renewable technologies are attracting more investors. For example, the record low price achieved in Portugal’s 2019 solar power auction demonstrates the decreasing costs of renewable technologies. Additionally, consumer demand for green energy is driving utilities and corporations to increase their renewable investments, as seen in the rising number of corporate power purchase agreements in Europe, namely Google’s agreement for a 10 MW solar farm in the Netherlands.

 

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