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RMS, Ireland: The changing face of fuel retailing in Ireland. Brian Donaldson. Petroleum Review, Retail Marketing Survey, March 2004, pp 24-25.

Brian Donaldson, General Manager-Marketing & Retail, The Maxol Group, reviews the main changes and developments in the Irish retailing market over the last year and the way that Maxol has reacted to the market challenges.

Abstract details


Journal title: Petroleum Review

Countries: Ireland -

Subjects: Retail and marketing, Petroleum products

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