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Accounting for negative publicity in project economics. M.J.M. Holgate et al. Petrol. Technol., July 1997, 49(7), 719--723.

Reference is made to the negative publicity generated by Greenpeace's campaign regarding the Brent Spar. The method developed outlines a process for quantifying stakeholder pressure and potential negative publicity in the planning stages of potentially sensitive projects. The process provides a logical and transparent framework that encourages the exploration of these softer issues. It is designed to prove indicative, rather than definitive, values to show whether the inclusion of risk-assessed costs would alter the decision on the basis of conventional economics. The process also provides a guide for developing a consistent basis for decision making, checks the sensitivity of the development option to negative publicity, and highlights the cost critical areas. 4 refs.
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