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BP dumps 'too oily' shield after 70 years

After 70 years of service, BP Amoco is ditching its traditional green shield logo as part of an international re-branding of the oil and gas concern. The move comes in the wake of this week's flurry of deals which BP continued yesterday with a fresh clutch of transactions designed to placate American regulators and smooth the path for a formal go-ahead of its £17bn take-over of rival American oil group Atlantic Richfield by early next month.

News Item details


Websites: http://www.guardian.co.uk

Organisation: BP Amoco|BP

Subjects: Oil

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